Advertising || 7-Eleven

7-Eleven has been leading the way in conveniently placed conveniences since 1927. But while it’s likely you might pop in for a chocolate bar and a cup of coffee, it’s less likely to be your first port of call for a graphic design fix.
And yet, what’s this, a super nice, stripped-back rebranding of 7-Eleven coffee by Scandinavian design agency BVD? It’s slick, simple, has an excellent palette and cleverly channels those classic go-faster stripes.
Via It’s Nice That