Graphic Design || I&S BBDO

In the terrifying wake of 2011 the T?hoku earthquake and tsunami in Japan, funerals become a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber affairs punctuated with black and white with any deviation considered taboo or inappropriate. Reflecting on the enormity of recent events, funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry.
Via Colossal